Unit 20 and 24 Blog

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P2 (U24): Explain the use of converging technologies within an identified sector   Technical Convergence: Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. These can the be created to make products that can make others lives much easier. With this evolution, smartphone have the power to call, text, use the internet, stream tv and entertain. Technological convergence is a tendency for technologies that were originally quite unrelated to become more closely integrated and even unified as they develop and advance. Pre-production Production: Technological convergence for pre-production With post-production technologies converging, editing suites for adverts and new software helped companies to edit more quickly and conveniently without the need for a...

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry P3 (U24): Describe what skills are required for differing media industry job roles I Worked in a group with Lucy, Tom and Ylka for this group tasks. List of job roles within the differing media industry: Strategy: Brand strategist- Analyses market research data and trends and uses the information to develop the plans.  Media planner- They have to find out the best Media platforms that the company can use to advertise their product and which one will be the most successful platform to make sure the product is a success. Digital strategist- This role involves managing the web and online marketing strategy of the brand and the products. Management: Account Director/ Manager- This job is very important as this involves responsibility for managing the agency's relations with its client o...