Evaluate the adverts

learning Outcome 3 (U20): Be able to produce the planned media components 





How the codes and conventions considered in planning have been met and how this was aches (U20:M3)

This is our final magazine:

There are many different codes and conventions that we have used. Below are the ones listed for our Magazine 

Social media:

The picture below shows the different social media that we have put on the product. We have done this to reach different target audiences as we feel that the most successful way to get our product out there and make it well known is by using social media as many millions of people are on different types of social media and you are able to share and comment on pictures, this is good as if the audiences comment on the product then we are able to gain feedback and know and find out ways in which we can improve this. We also have a link which means our audience can access our page and find out more about our product Phizzwizzard. This will benefit us as we are able to tell our audiences what the product is about, this is also good as this saves time as the link is basically doing the marketing and advertisements for us as it takes them to our website where our product is broken down and what its all about. These below are Instagram and twitter pages and the website for our drink.

Colours:

The colour scheme that we used is bright, vibrant and red. The reason why this colour was used is to make it stand out to the audience that are part of this product and could possibly purchase this. The reasoning behind this is its meant to be flavoured strawberry laces and this also links to the red colour and also one of our competitors (Coke). From the picture below you can see the whole can is red which is a bright colour witch is quite attacking and will defiantly catch your eye if you walking past it in a super market or shop. This is one of the main reasons why the group and i choose this colour as it is eye catching and will easily be able to catch the audiences attention. This was talked about in the planing stage of our product as this is one of the most important things because if our product isn't attractive then it won't be purchased and the product will be a failure. We decided on this colour as we looked at the most successful drinks and the colours that they were using and one of the most successful drinks is Coke which is mainly red.

(This image below is from google)

Slogan:

The picture below is our slogan that we will be using in the Magazine, video advert and billboard. We have chosen to use this slogan because it links to the message we are trying to put across ' Cheers to the good old days' is a good and powerful slogan to have as it can mean many different things and also related back to the past which is the over all message from our video advert. The message that we are trying to put across is if you have this drink it takes you back to when you were young and the start of your life, this is good as it brings up good feeling when the drink is being consumed and if tis has a good feeling and memories when this drink is drunk by the audience then repeat purchase will be involved which will help the project and help the product to improve . It also takes you back to your youth when you would buy drinks at parties and having a great time. We started talking about the slogan in the planning stage when we were in the planning stage as we had to come up with the slogan and visualisation diagrams. We did this so we could make sure that it fits our audiences needs and wants and it fitted with other aspect that we wanted to include in the making of our drink. 

Imagery:

There are many pieces of imagery on our can in our magazine. On our magazine the can is the most important aspect of the page as this is the product we are trying to sell and is the main aspect of the project.  The can is supposed to the the main image on the magazine as this is the product and the main picture/ can is the main aspect that we are trying to sell to our audiences. For this we have the same picture of the can which shows the colour scheme, name and flavour of the product.  Another piece of imagery that was used was the colour pallet that was used throughout the production of the magazine, the colour red is embraced and placed throughout the magazine which shows brand identity.  We have made sure that it is the same on all forms of the advertisement so we are not confusing the Target audience and giving them the correct and the same information about the product.  

We made sure that important details like the flavour, sugar content, price and content was on the can for all audiences to see as we want our audience to know what they are drinking and if the are going to enjoy it or not.

Name of product:


The font of our title is bold and san-seif, we as a group have choose to use these types with our title as we feel this is main factor for it to reach our audience as it is very attention seeking and would defiantly catch someones attention if they were walking past a shelf with the product on it. We also decided to use the same colour Red/ Pink. We choose this as we want to create brand identity and want to make the customers think about our product when they see the colours Red.

Flavour:


The flavour of our drink is Strawberry laces. We made sure that the flavour and the content of the product  distributed and installed in our magazine so the audience is aware of what the product is like and what it will taste off. I feel this is important for us as we need to let know and inform our audience about the flavour as the audience might not like it and therefor will not invest. If we didn't let know the audience about the flavour then they might buy it and not like it, if this happens then the customer might feel like they have wasted their money and this could lead to a damaged reputation.

Price:

Below are the fizzy drinks that could be seen as our competitors. As you can see on the drinks below the prices are on them in bold as the prices are a major factor whether the audience will buy the product or not, if a drink is expensive to the audience then i doubt it will be bought compared to a cheap product which is customer might see as blue for money then buy it.

(The images are from Google)








Company name:

The company name is Carter Soft Drinks. This is important for the magazine so the target audience know about the company and the company we are working for, this also gives then information and allows them to go off and do there own research about Carter Soft Drinks. As you can see from bowl the Logo of this company has no coordination or nothing to do with our product Phizzwizzard as it is completely different in each way from the colours that are used and the fonts. The company name was talked about at the beginning of the planning stage when we started the whole thing and our proposal.

There are many different codes and conventions that we have used. Below are the ones listed for our Billboard.



         This is our final billboard.

Colour:

From our Billboard and magazine, you can see that there is specific colours that are being used throughout. We have choosen to use these colours for many reasons, one reason why we have chosen to use these colours is because we looked at our competitors and the types of colours they were using and we based it on this, we felt that we should use this as a template as our main competitors use these colours and quite successful and have gained a lot of revenue over the years.  One example of one of our competitors is coke, we felt like we this was a good template to use as coke has been very successfully over the years and have made lots amount of revenue, coke has also create a great brand identity and its known all round the world. We also made sure that the colour was consistent throughout and was the main colour on our billboard as we wanted to create brand identity throughout our product.

 

Price:


The price is a really important aspect and piece of information that the audience needs to know as this is a big factor and determines whether the product is going to be purchased or not. We didn't put the price on the billboard as we didn't feel this was necessary as it was on the product and all forms of social media. We as a group also started looking at the price of the product and what we were going to price it as at the planning process of the project. We felt this was one of the most important aspects of the product as we had to find a price that would suit both audiences of the older and the younger generation. This is why we thought it was a complicated and a topic that needed to be talked about right at the start. For this we also had to research into the needs and wants of the older and younger generations to come up with a suitable price for both parties.

Imagery:

The imagery of the billboard has to be the same as the magazine and the video advert so we are not seen as being misleading and giving out false information, if this does happen then this could make the audience confused and feel like they are looking at two different products. We have made sure that it is the same on all forms of advertisement to show brand identity and to make sure that we are giving then all the right information. We started talking about imagery in the planning stages of the product. For the planning of the imagery some of the group members started drawing ideas for the can on the visualisation diagram, i feel this was important as we needed to come up with the best idea and the idea that would be the greatest success. For this to be a success we needed to include all details of the can for example the flavour, the content and the name of the product, we also need to make sure that it was appropriate for out target audience. 

Logo:

Having a logo for any business is very important as it is unique to the business and helps them to get recognised. It is very important for Phizzwizzard to have a logo as it will help them get spotted and remembered. We have made sure that we have put this in big, bold and bright colours that represents our colour scheme of our product and the strawberry laces. We have decided to do the logo like this as we feel this will be the best way to attract our audience and make the most money we can make. This image on the billboard is the same on our magazine as well, we have decided to do this because we want to create brand identity within the product and make people see the same image many times so it sticks in their heads. 

At the planning stage of this project we made sure we spoke about this ,as we felt this was key and important to ace and get right, we also did this as we felt this is an important aspect to have as this is basically the foundation and structure of the product and the start of making the product well known and recognisable. 

We also made sure we looked at our visualisation diagram as we had to make sure that it worked well  conventions of our product and w also needed to make sure it had some relations to everything within our product as are aim is to make brand awareness and identity. This is important to do and carry out as if this had nothing to do with the product then the audience would be getting two different messages which is bad as they won't know what is being asked or expect of them to feel.

Social media:

In the pictures below these are the different types of social media that we will be using. On our Billboard we decided not to put the social media links on, however we have made sure that they are on the video advert, we decided this as we felt it would be more important to have it on the video than the billboard as it is less likely to be seen on a billboard as it is far away and quite big and could be hard to see for the audience. We as a group feel that having social media will attract the younger target audience as they are more used to the types of social media compared to the older generation. We also made sure we had a link for the website so the audience can easily access information about the business and whats its about by looking up a link, i fell this is a positive for us as it give our audience more information and makes them more aware about the business. Below are the Instagram, twitter and website of our product/drink.

Font:

One of the most important aspects to a Billboard is the font, this is because the font needs to be big enough and clear enough for the audience to be able to read it and see, if they are not able to see it then t his could affect how successful the product is.  At the start of the planning stage we decided the font we were going to use as we felt this was important and need to be discussed. As part of our advertisement is on a Billboard, this means the writing needs to be large and easy to see as people are going to be far away from it. When speaking about the font at the planning stage we had to work out the font we were going to use on the basis on whether it was clear to see and would be able to be experienced by our audience. It was very important that we made the font big enough and clear enough for our audience to see, as if they weren't able to see this would be pointless and we wouldn't be able to reach out to our audience, this could also be classed as a waste of time.

Layout:

The layout of the Billboard is vital to get correct as this will determin whether the audience will like it or not. One of the group members got a blank image of a billboard and put the billboard that we had made on it. The layout is important so that the correct information is on there and is the right size. The layout was agreed by the group in the planning stage whilst making a visualisation diagram.

There are different codes and conventions that we have used. Below are the ones listed for the Video Advert. 

Here is the final video advert:

Editing: 

The majority of the editing that we did was in colour. The reason why we only did this was because we wanted all the attention on the drink and if we only used the colour of the drink/product then this would give us a competitive advantage as we are creating brand identity and awareness. This is clever by us as it will make the audience focus on the can as they are most likely going to focus on something with bright colours compared to something grey and white which has nothing to it. 

Music:

There is a lot of music involved throughout the whole video and is played in the background. We as a group did this to keep the audience involved and engaged as it gives a feel for what we are trying to show. the music is quite funky and upbeat which also attracts them, the music that we have used is also very catchy and you just want to get up and dance.

Lighting:

We used many different lightings in our video, to show that it was retro and 'takes you back to the good old days' one of the scenes was in the sensory room where there was many different lightings and different colour lights. This was effect as this shows that we provided the party scene which relates to retro, this is important as this links to our target audience as makes the audience when watching this feel apart of it as it reminds them when they went to partys  and for the older audience it reminds them of their child hood.

Sound:

The sound that is involved i our video is all digetic, we did this because we have a dialog of two people speaking and we felt that it was important for them to be heard as what they were saying was quite important.

Shots/angles:

There are many different shots that we could have used, we decided to use the mid shots and the close up shots, we decided on this as we wanted the audience to have a clear view of the product and with  close up shot it allows the can to be identified and examined by the audience when watching. The shot of the can being brought by the young female is extremely close up which allows the can to be focused on in the video and this also allows the audience to have a close up and see the can up close. This is good as this allows the audience to see the product in a different light and allows them to examine it from a different angle. Other shots that were used are wide shots to show both of the characters that were present. There is also a long shot of the male character as he walks in so we can see his posture/ body language and the way he feels about the product.

How the components have utilised understand of research undertaken on real media product (U20:M3)

Magazine:

Our magazines slogan is 'Cheers to the good old days' we decided on this slogan as we wanted our audience to buy the drink and drink it and think of their youth and the good times of when they were growing up. I feel this is effective slogan to have as it might mean a lot more to some people as some people might have had great childhoods and when they drink this it brings all the memories back to them. This will also make the audience remember the 'good old days' when hey used to buy the drink Phizzwizzard when they were in their younger teens. We as a group were inspired by McDonalds slogan 'Im lovin' it. We were inspired  by this slogan because it means that the audience are loving the product which we want to replicate with our product and want people to say this slogan.

(Image from google)

Colour:

The main colours for our magazine ad are red. We decided to do this as the colour has to do with the flavour of the drink. The drink is ultimately strawberry laced flavour and we thought that it would be beneficial to make the colour of the drink red because it is a bright flavour and shows the brightness and liveliness of the product. At the planning stage of the product we looked at our main competitors and the company that had generated the most revenue and we used this as a indicator that this is the right thing to do. We looked at Coke, one of our main competitors and decided to use the colour red because it is one of the reasons why coke is well known and successful also because it is a bright colour and could be seen as very eye catching for the audiences.

(Image from google)

Social media:

We decided as a group that we wouldn't incorporate any social media into our magazine. The reason why we decided not to do this because we decided it would be more beneficial to save the social media for the video advert. This is because they are given the chance to find out about the different social media platforms when watching the video so we thought it wasn't necessary to over do it and put it in both. Again we were inspired by our competitors Coke as in their adverts they don't show social media or try and advertise it at the end of the advert. This is clever by coke as they just want to product to be focused on and if their is social media links on the advert then the audience might get distracted and there attention might move away from the product which isn't good.

(Image from google)

Imagery:

Our magazine imagery was a picture of the can which was the main feature of our magazine. We did this because this was the product that we wanted to sell and we wanted it to be the main thing that was noticed. We looked at our competitors and fizzy drink companies and we as a group noticed a pattern. From the pictures below you can see that from the image the main aspect of it is the can as this is what the company is trying to see and they want to make it stand out.

(Images from google )

As you can see from the two pictures above, the can with the name on it is the biggest aspect in the picture and cam be seen most easily compared to anything else, i feel this is an effective way as it makes the audience to focus on the product that is trying to be advertised.

Billboard:

Colours:

At the planning stage we made sure that the colours we choose were linked to the flavour and in general the colour of the drink. As the colour scheme of the product/strawberry laces is red we need to make sure that the whole colour scheme is the colour red as we want to have identity to our product. This colour is used due to our flavour being this colour, but it also used due to it being a bright and vibrant colour. A competitors that we used as a inspiration was Fanta, who choose to use Fanta as in all advertising and billboards the colour of the drink is expressed and it is now know that the colour orange is linked to Fanta, this is good as Fanta has created brand identity. I feel this is effective as this shows brand identity and when the audience starts to see this colour then they will link it to Fanta which might make them fancy a Fanta drink. this is good for them as this will increase there revenue and profit. This is why we choose to do this for our product because we feel that it was effective when Fanta had used all the same colours for everything, so this is why we stuck to the colour scheme of red.

(Image from google)

The logo that is going to be on the billboard is  'Phizzwizzard', we decided this because this is the name of the product that we want the target audience to buy, we also did this as we want the audience to be familiar the with the name and the product and to also get used it it. At the planning stage we have also decided to put the writing in big and bold so it is easy to see for the audience, also as this is quite large and going to be far away, this means that is it very important for the writing to be seen by all audiences. We used some of our competitors as inspirations because all of our competitors uses the name of the drink on the can that is being used. We thought it would be a good idea to gain ideas from established and successful campaigns and our competitors.

Price:

Our magazine does not contain a price. This is due to looking at other competitors and saw that they didn't mention a price either on there magazines. We decided to use these as inspiration as they have obviously been successful and this has been without putting a price on the magazine.

Billboard imagery:

The main image of the billboard is the can, we have decided to make this the main aspect of the billboard as this is the main product that we are trying to sell and we want to make it the main image. Having good imagery is very important for us as it will make our product stand out and thins will make our product more successful as it will be noticed and once it becomes notices people will start to buy.

(Image from google)

Price:

Our billboard does not contain a price. This is due to it being placed on a busy road and it is very unlikely people would be able to spot it, also we want to stop the attention from being diverted from the actual product. Other competitors that we compared to have done the same thing as they feel that they want there product to be the main aspect and they want the attention to just be fixed on the product and nothing else. Other competitors that i have looked at for example odwallia, odwallia is a  drink sold in cans that doesn't have the price on the billboard. I feel that we made the right decision as i feel that if we had a price on the billboard it would divert the attention and hide away the attention from the actual product.

(Image from google)

Social media:

As a group we decided that it wouldn't be beneficial and to not to have any social media links. The reasoning behind this was because we decided to save the social media aspect for the video advert. We decide this as the billboard is going to be far away and quite high up and it is very likely that it is going to be near a motor way which means our audience will be driving past it. With taking this all into consideration we decided that if we put social media on our billboard the likelihood of it being seen is quite slim as people are going to be during past it an won that that much time to look at it. We also as a group want to avoid the attention from going away from the product on to the social media and this is why it was left out. For this I was inspired by the coke campaign, by looking at all their campaigns i did not notice then putting social media on on of their billboards and we used this to our advantage because we know how successfully Coke is and how much profit they have gained over the years from this. Also Fanta who is another competitor hasn't used this as well.

(Image from google)

Video advert:

The first convention of a video advert that we decided to use is the shots/angels. In our video advert there were mainly mid shots that were used and the close up shot was to focus on the product. This is because we are mainly aiming the video to advertise the product so we need it to be close to the camera as this is the only thing we want our audience to be focusing on. We as a group didn't use many angles only in the party flash. We used a high angle shots of the can. A competitor that we got inspired by is the Fanta vide advert. They mainly use mid shots and wide shots but use close up as well. The also use extremely close up shots when focusing on the can to make sure that the can has 100% of the attention.  

The second convention that was used for the advert is the editing. Most of the editing part of the video advert is in colour as we want to focus on the product and put the bright colours towards to drink. We did this so that the can would get the most attention as this is the thing we are trying to sell. Other editing features that we included was the cuts and flash backs. A picture that we got inspired by is this picture below, as you can see the lighting that is edited onto the trees kind off makes the girl stand out and this has a big effect on the photo

(Image from google)

The third convention of a video advert is the lighting. Sometimes in sets and movies natural lighting is tend to be used as it is obviously costs nothing and saves time because you don't have to set anything up. In our video we used natural lighting throughout the whole video, the only scene we didn't use it was it the end when we used disco lights in a dark room. We have chosen to use natural lighting for most of the video apart from when we could obviously not, this was because we wanted to show that our product was natural and full of natural colours and flavours. I was inspired by a scene from a film, as you can see in this photo below, this uses natural lighting as it it is showing a person looking our a window with the natural lighting beaming in and the natural light is present and has a big effect on the photo as i feel it brings it to life.      

(Image from google)

One of the last conventions is the music side of the video advert, the music side is a very important aspect as it sets the tone and scene for the video, in our video there was quite funky and upbeat music which i feel set the scene and made the audience in a positive mood. In our vide advert there is music playing in the back of the video to show the fun side and enjoyable side of the product. Having this music is trying to keep the audience engaged and having music that is catchy and make the audience remember this. A competitor that we got inspired by the munition dew advert  this is because it has an upbeat, catchy and repetitive music playing throughout the video to keep the audience engaged and listening. Having repetitive and catchy music will help the advert be memorable and make it be remembered for the right things.

(Image from google)

The final and important convention of the video advert is sound. In our video advert the sound is mainly diegetic as there are two people speaking and they need to be heard at all times. The only part when it is non-diegetic is when the music is playing in the background throughout the video and mainly in the disco/party scene at the end of our video. A competitor that we got inspired by is the red bull advert, this is because throughout this video there is non-diegetic music in the backgrounds which sounds like nice and inspirational music showing that anything is possible if you put your mind to it. 

How the technical and aesthetic properties of the adverts meet the requirements of the client brief and the pre-production plan you made (U20:D2)

Throughout the whole production of this drink we made sure we followed the brief and the requirements that was asked from us, this was important for us to do as if we didn't follow the codes and conventions then it wouldn't have been a success.

The first requirement of the brief that was asked and that was mentioned was the name of the product. This name that we were given for the product was Phizzwizzard. The group was asked to and we needed to make sure that we used the name of the product quite a lot as we wanted to make sure the name was remembered and to also create quite a lot of brand identity. 

We made sure that we used the name of the product that is in a big and bold font so that the target audience would notice it and get attracted to it. We also wanted to make sure it stood out compared to its competitors as we felt this could have been one of our USP's. We also included the name of the product on the can, on the top on the billboard and on the magazine, we did this so it would attract the audience and also cat brand awareness.

Another brief requirment that was asked of us was to sell the Phizzwizzard in cans. We completed this when making our billboard we made sure the phizzwizzard was in cans and it was made aware to the audience that it is available in cans. We also made sure they were aware because we made sure our actors in the video was holding the cans of Phizzwizzard in their hands. At the planning stage we decided that we were going to do this, we decided that we would also make sure that the labels were not covered up as we want the logo and the name of the product to be seen by the audience as that is the main thing and aspect on what we are trying to sell and make a success.

This image is of the can as a final piece- This can is also all over the magazine and billboard.

This is a visualisation diagram of the can.

The next requirement that was asked from us was to add the colour red and make sure it was a permanent colour throughout the tasks. The colour red would be the colour of the drink and would be the colour that would be used throughout the pre-production and the production process. The colour red is quite important as it relates to the colour and the taste of the product so it is vital that it is involved quite a lot throughout. The client wanted the colour red used so we had to make sure that this was full of red and needed to make sure that the red was in the billboard, magazine and the video advert, to meet the requirement this needed to be done. 

Our pre-production documents which is the treatment, mood board, proposal outline the use of the colour red and the reason why we chose this helped us to incorporate it throughout the campaign. Red is a prominant colour across our campaign and this clearly meets the brief requirements that have been asked by us.

The next requirement and an important on was the flavour of the product that was stated in the brief when we first started. The flavour that is shown on the brief is strawberry laces. We as a group met this requirement by adding photos of strawberry and laces on all the different forms of advertisement to create brand identity. We started this in the planning stage of the product by using visualisation diagrams which had pictures of the strawberries and the laces on it. We also made sure that the name of the drink was on the can so that our target audience know the flavour of the drink and are well aware of it. 

Having all these pictures helps the customer to understand the aims and objective of the product and what its all about, this was good by us as it allows the audience to break down the product and see it from when it really started. It also allows the customer to connect with the fact that the flavour tasks of strawberries be to the colour of red being emphasised. Throughout the project and the making of Phizzwizzard we made sure that the colour red was emphasised throughout to show brand identity. I also feel that this is important to carry on putting the colour everywhere so the audience understands the flavour and the product as a whole.

Another important requirement that was asked off us was about the target audience. Our main target audience is around the 30-40s, we decided to use this target audience as well as the younger audience as we wanted to be diverse and include all types of people and audiences.

  The second audience that we are using is an age range from 13-18 we have decided to use this age range because this this is the younger generation and this is mainly aimed at them. In the video that we made it is targeting both target audiences and showing the retro feel to bringing them back to there childhood. At the planning stage of this we decided to aim at 2 different age ranges and audiences, we decided that we could achieve this by having actors from both the audience as this means it will now link to both audiences and is a benefit to us as it includes more and more people.

We looked at other competitors and created a mood board with the other competitors to see if it fit with the target audience. Once we had don't this we compared drinks they would be targeted to, this was good as this helped us know what we were doing and if we were doing it right. From this we would have met the client brief by incorporating different elements to attract both target audiences. As you can see these drinks would attract both target audiences as they where drinks from when the older generation where young and the younger generations drinks now for example coke.
The social media platforms that were included were Instagram, Twitter and the website would attract the younger audience, this is because the younger audience tends to be on all forms of social media compared tot the older generation. This is also because they use these platforms on a daily basis. All people of these age groups have technology which easily accesses these different platforms. This is why having social media is a good form of advertisement for the younger generation as is it used regularly and on these forms of social media posts can be likes shared and commented on in a matter of minuets. The billboard that has been made will attract the older generation who drive we have decided to do this because billboards are put on busy roads and the older generation of audience will be driving on these busy roads each day and will be attracted to the advert. A billboard is most likely to be aimed at the older generation due to driving past it and obviously the younger generation won't be driving and will only see this on the way to school or when they go out with their parents compared to the older generation who would see it all the time. The magazines are normally aimed at the younger as they can go into shops and get them with ease.

(Image from google)

The next requirement that was asked by the client was to include a magazine advert, billboard and a video advert. During the planning of the making of this drink we were able to meet the different requirements when planning different adverts. We created visualisation diagrams and storyboards as two key pieces of pre-production planning documentation. The storyboard was an important planning tool because it enabled us to experiment with different shot sizes, camera movements, edits and sounds. By planning it in detail beforehand, it meant the final video advert looked a lot more professional, with a variety of camera techniques, which fulfilled the requirements of the brief. We were working to quite a deadline on the filming task, with a number of people gathered at the same time to shoot it. Had we not planned it in detail in advance, we would not have been able to direct the various cast members efficiently 

Similarly, the visualisation diagrams helped in the pre-production planning stage, because they helped us to see where each of the components would be placed on the page. We produced a number of different rough versions before creating the final diagram for this reason. Visualisation diagrams are a cheap method of planning, but also invaluable. 

Below is the logo/name of the company that we worked for in advertising the product, Phizzwizzard. The brief wanted us to produce advertisement and the production of the drink. We as a group made sure that we followed the requirements of the client brief , we also made sure we made a video advert, billboard and a magazine

Throughout the making of the product we had to made sure that we used the logo throughout to crate brand identity and make sure that all audience knew the company we were working for and who we were doing this for. This requirement was very important and one that we made sure we succeeded in. I felt this was important to complete as without carter soft drinks we wouldn't be carrying this out for a product so we need to give carter soft drinks the credit they deserve.

We also used a number of social media components in our advertisement, because the brief stated that they hoped the product would have a presence on Facebook, eventually going viral. We chose two different social media platforms. The first was Instagram. This platform is closely associated with young people, as it is the most commonly used amongst the teenage demographic along with Snapchat. Therefore, by using Instagram, we are fulfilling the brief by appealing to the 13-18 age range cited in the brief. We chose Twitter because it's more closely associated with the older generation. The brief states that the adverts must also be "aiming at a retro audience of 30-somethings". We felt that twitter fulfilled this requirement. 

Overall, I feel the three components were a success. I feel that we followed the client brief carefully, and through detailed research we were able to adapt the codes and conventions of existing adverts. 

If I were to expand the concept in further advertisements, I would like to use more social media platforms - especially Facebook, as this platform is widely used for comments and shares, and was also stated in the brief.